PLANTS VS ZOMBIES

THE PROJECT

CLIENT: ELECTRONIC ARTS

I was tapped by Electronic Arts to create A Graphic Language, Color Palette, Iconography, Type Rules, Keyart Crops and Logo Rules for PLANTS vs ZOMBIES: Battle for Neighborville and to articulate all these ideas into a Styleguide.  I was also asked to do some small logo explorations and create a badge for the “Deluxe Edition” of the game. The work below shows the work that went into the styleguide along with assets that were created once I handed them off to the EA team that would implement the concepts into launch and beyond.

I worked in direct contact with Art director Jacob Meyer on this project to ensure EA’s approval of concepts and directions throughtout the process as I worked on the project remotely.