Onnit Rebrand
This project is still under construction.
PROJECT
When it was decided that Onnit would be rebranded and I would have the great opportunity to direct and be principle designer/owner of the rebrand. The rebrand encompasses anything being considered as Brand Voice or Brand Action: Logotype, Icon and Typeface design to UI/UX, Environmental, Photography Direction, and Apparel.
The rebrand is still ongoing and in transition, therefore some assets of the old brand may still be found live.
CREATIVE DIRECTOR/LEAD: IVHAN ESCUDERO
PHOTOGRAPHER: DAVID GRANADO & PETER EPSTEIN
EDITOR: MARK VANCE & PATRICK SIMMONS
DEVELOPER: BEN BISONETTE
Optimo Sans
Optimo Sans is an expressive display typeface which has the ability to stretch in motion which I created for the brand. The typeface is created from the letters in the ONNIT logotype.
APPLICATION
A snapshot of where we are taking the brand both currently live and in concept.
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LIFESTYLE PHOTO DIRECTION
For lifestyle we try to find: Natural light, Magic in real moments,and Truth from the subject and their story.
STUDIO PHOTO DIRECTION
Through studio photography we explore stylized approaches with the intent of capturing detailed moments of personality through a variety of technique both experimental and proven.
PROCESS
The previous pass at the brand system which evolved and became the current system & A runner-up Icon which almost made it.
COMING SOON