Battlefront
PROJECT
Battlefront was the first Star Wars gaming title to be released after EA had acquired the liscense. My role in this project was to revamp the BATTLEFRONT logotype from its teaser form as well as explore different logotypes and how the Star Wars brand works within EA.
ALL WORK WAS DONE AT CINCO DESIGN OFFICE
IN THE WILD
Some places the Logotype can be found.
THE PROCESS
Even though I ended up with refreshing the old “Teaser” logotype. There was a lot of work that EA/DICE wanted to do to make sure it was the best solution. This is a peak under the hood to all the other logotypes that were attempted and ultimately left behind for the logotype which was closest to the “Trajan” typeface Starwars is known for. But, the exploration was a ton of fun.
