TEAM
Creative Direction – Ivhan Escudero
Editor – Mark Vance
Photographer – Vara Papas
Developer – Neil Brownell
B-Roll – Pete Epstein
OVERVIEW
Onnit X Streetfighter RD.2 was a project I conceptualized, pitched then, successfully launched. I was able to direct and design this product line and campaign. Using Onnits roster of influencers and the iconic Street Fighter characters to highlight a parallel story line between gaming and combat sports.
THE VIDEO
Having no budget for the production of the video me and my editor Mark Vance decided to take clips from Street Fighter’s animated films and cut them together with B-roll (Shot by Pete laflame)of the athletes and models while they were modeling the apparel.
LANDING PAGE
SHIRT GRAPHICS
12 designs for 12 iconic characters to celebrate the martial arts.
THE FIGHTERS IN AND ON THE TEE
Street Fighters like Ryu, Ken, and… Dan? being worn by champions, contenders, and angry gamers.
REACH
+ 1.5 m views
+100k Likes
+10k comments
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